Mission Statement:
To promote and enhance the economic well-being of the Ashland area.

Board Mission Statement:

Lead, set policy and govern in accordance with the Ashland Area Chamber of Commerce mission and assure members are served.

Big Hairy Audacious Goal (BHAG):
Implement and monitor Chamber activities for compatibility with the mission, current benefits and membership support.

Chamber BHAG Goals:
1. Support Economic Development
2. Membership Recruitment & Retention
3. Business Advocacy & Education Initiative